Adzooma

vs

IBM Campaign

Oktopost is a B2B social media management platform that allow you to manage, monitor, and measure all of your social media activities to reach your B2B marketing goals. With Oktopost you can generate more sales and build stronger relationships across every channel with a seamless flow of social data within your marketing stack, with direct integratations to Marketo, Salesforce, Eloqua and dozens of other third-party platforms. Oktopost also allow you to position your company as a thought leader by instantly discovering and sharing the latest industry trends, news, and insights from around the web, without ever leaving the Oktopost platform.

With ActiveDEMAND, agencies and marketers can improve their marketing campaigns. ActiveDEMAND is a fully featured marketing platform that provides reporting and visualization tools that allow you to focus your marketing efforts to where it will have the most impact. Included in ActiveDEMAND is tools for A/B Testing, Access Controls and Permissions, Analytics and ROI Tracking, Attribution Modeling, Audience Targeting, Call Recording, Call Routing, Call Tracking Metrics, Caller ID, Campaign Management, Campaign Personalization, Campaign Tracking, Channel Attribution, Consent Management, and a Contact Database

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ActiveCampaign is an all-in-one marketing platform that gives you email marketing, marketing automation, and CRM in a unified experience. ActiveCampaign allows you to send newsletters and messages targeted to each contact’s interests to make sure that your campaign feels genuine. The CRM provides email and sales automation that is tightly integrated with your email marketing list, where you can manage pipelines and update deals on a customer basis.