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LinkedIn is a business and employment-oriented social network. LinkedIn launched in 2003, it is mainly used for professional networking, including employers posting jobs and job seekers posting their CVs. Most of the company's revenue comes from selling access to information about its members to recruiters and sales professionals . As of May 2020, LinkedIn had 690+ million registered members in 150 countries. With LinkedIn, users can find jobs, people and business opportunities recommended by someone in one's contact network.

Facebook is the most popular social networking platform in the world. Over 2.6 billion people across the globe use the platform to share photos, post status updates and communicate with friends. Facebook can be accessed from your browser or through their mobile applications available for Android, iOS and Blackberry.

VK is a Russian online social media and social networking service similar to that of Facebook. The social network is provided to a global audience but is predominantly used by Russian-speaking users. VK allows user to share their life with others publicly or privately through image, audio, video and text. Users can also create groups and public pages around topics and events.