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Crazy Egg is a website optimization tool that allow you to monitor your users with heatmaps, scrollmaps, click reports and A/B testing. With Crazy Egg you can know with certainty you picked the correct content placement, color, image, or copy. While heatmaps and session reccordings provide valuble insight into your users behaviour, allowing you to improve the architecture of your website to accomodate visitors better.

Google Analytics is the world's leading analytics platform for web and application tracking. With Google Analytics, website and application owners can track user behaviour across their sites or applications, free of charge. Google Analytics provides valuable insight, like how long a visitor stays on page, what country it is from, what type of device it is using, and what links and pages the user it is interacting with. This data can then be used by domain owners and developers to improve content, navigation and structure of site to ultimately provide a better experience for the end user.

Hotjar is a powerful tool that reveals the online behavior and voice of your users. By combining both Analysis and Feedback tools, Hotjar gives you the big picture of how to improve your site's user experience and performance/conversion rates. Through heatmaps, session recordings, and surveys you can monitor user behavior and improve your site or application accordingly. With HotJar you can gain valuable insight that traditional web analytics tool are not capable of.

Kindmetrics is a strictly privacy-focused analytics tool to help you find referrers and measure good content quickly. A more excellent way to dig into your visitors without the visitors giving their data to big enterprises.

Matomo is the ethical alternative to Google Analytics that does not sacrifices user privacy. The web analytics platform provided by Matomo guarantees 100% data ownership and is provided as a free and open source self-hosted solution or a commercially managed service by Matomo itself.

A simple, light-weight, privacy-focused alternative to Google Analytics. With Fathom website owners can ethically track their users behaviour and make sound business decisions quickly. Fathom doesn’t collect any personal data and is fully GDPR and CCPA compliant, as the software does not use cookies to track user behaviour.