AB Tasty

AB Tasty

AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing. With AB Tasty you can build end-to-end experiences that drive growth across all digital channels. Marketing, product and engineering teams work together to deliver seamless user experiences with AB Tasty.

AB Tasty Information

Platforms: Web and SaaS
Pricing: Commercial
License: Proprietary

AB Tasty Pricing


  • A/B/n testing
  • Split URL testing
  • Multivariate testing
  • Predictive testing
  • WYSIWYG editor
  • Code editor
  • Unlimited variations
  • Traffic allocation (percentage)
  • Dynamic allocation of traffic (multi-armed bandits)
  • Single Page App support (SPA)
  • QA testing mode
  • Reports and dashboards
  • Stat Engine (Bayesian statistics)
  • Real-time results
  • Multiple goals
  • URL goals
  • Engagement goals (e.g.: bounce...)
  • Transactional goals (e.g.: revenue...)
  • Custom goals (e.g.: events, clicks...)
  • Cross domain tracking
  • Data filtering & segmentation
  • Analytic connectors
    (e.g.: Google Analytics, Adobe Analytics...)


  • Segment builder
  • Standard targeting
    (e.g.: referrer, cookie, location, device...)
  • E-commerce segmentation
    (RFM based criteria)
  • Data layer segmentation
  • Third party user segments
    (e.g.: CDP, DMP...)
  • AI-based targeting
    (e.g.: content interest, engagement level...)
  • Advanced campaign triggers
  • Campaign priorization
  • Product recommendation API
  • Widget library for website engagement and e-commece
  • Dynamic widgets
    (e.g.: image auto optimization, social proof and emergency messaging)
  • Customizable widgets
  • Campaign scheduling

Release Management & Feature Experiments

  • Feature flags & toggles
  • User segmentation & targeting
  • Progressive deployment
  • Feature & server-side experiments
  • Automatic rollback
  • REST Decision API
  • SDKs (client & server-side)
  • Mobile SDKs (Android, iOS)
  • Experience continuity
  • Reports and dashboards

Enterprise grade & security features

  • Multi-factor authentication
  • Enterprise SSO (SAML, LDAP...)
  • User, role and access management
  • ITP 2.1/2.2 compliance
  • Cookie duration setup
  • Infrastructure SLA

Customer success

  • Online knowledge base
  • Ticketing system
  • Email & phone support
  • Support SLA​
  • Account manager
  • Dedicated consulting
  • Dedicated training
  • User certification

Contact sales for more pricing information.