AB Tasty Alternatives

With Optimizely progressive delivery & experimentation platform, engineering, product and marketing teams ship high-quality code and experiences faster, with data-driven confidence in the results.

Yandex.Metrica is a free web analytics service provided by the Russian internet giant Yandex. With Yandex.Metrica administrators and web masters can monitor and track website traffic to gain valuble insight about user behaviour. This data can then be used to improve user experience, increase reach and grow your online business.

Microsoft Clarity is a free GDPR compliant analytics tool for websites and applications. With Microsoft Clarity you can get engagement metrics, website performance data and debugging information that gives you an idea of how to improve web pages and user experience. The privacy focused nature of Microsoft Clarity allows publisher to obtain actionable data without violating their visitors privacy.

A simple and privacy-conscious alaternative for Google Analytics. Plausible can be used to track website traffic while still respecting user privacy. The plausable tracking script is 45 times smaller than that of Google Analytics which provides faster load times for you users visiting the website. Plausible is also fully comliant with GDPR, CCPA and PECR as it does not use cookies for tracking website activity.

Matomo is the ethical alternative to Google Analytics that does not sacrifices user privacy. The web analytics platform provided by Matomo guarantees 100% data ownership and is provided as a free and open source self-hosted solution or a commercially managed service by Matomo itself.

Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence. With Adobe Analytics you can gain valuable insight on how users behave and use on your platform, and extract information that can be used for decision making that can improve your ROI. The Adobe Analytics service is part of the Adobe Experience Cloud offering.