AB Tasty AB Tasty
vs
Matomo Matomo

This is a side by side comparison of AB Tasty and Matomo. Two products that are similar in nature, yet provide unique feature-sets that are worth taking in to account before making a purchasing decision or start using the software. This page can help you broadly analyze the products and weigh pros and cons against one another. Allowing you scrutinize peoples opinions about AB Tasty and Matomo, before making a decision if any of the products fit your use-case.

What is AB Tasty?

AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing. With AB Tasty you can build end-to-end experiences that drive growth across all digital channels. Marketing, product and engineering teams work together to deliver seamless user experiences with AB Tasty.

How much does AB Tasty cost?

Experimentation

  • A/B/n testing
  • Split URL testing
  • Multivariate testing
  • Predictive testing
  • WYSIWYG editor
  • Code editor
  • Unlimited variations
  • Traffic allocation (percentage)
  • Dynamic allocation of traffic (multi-armed bandits)
  • Single Page App support (SPA)
  • QA testing mode
  • Reports and dashboards
  • Stat Engine (Bayesian statistics)
  • Real-time results
  • Multiple goals
  • URL goals
  • Engagement goals (e.g.: bounce...)
  • Transactional goals (e.g.: revenue...)
  • Custom goals (e.g.: events, clicks...)
  • Cross domain tracking
  • Data filtering & segmentation
  • Analytic connectors
    (e.g.: Google Analytics, Adobe Analytics...)
 

Personalization

  • Segment builder
  • Standard targeting
    (e.g.: referrer, cookie, location, device...)
  • E-commerce segmentation
    (RFM based criteria)
  • Data layer segmentation
  • Third party user segments
    (e.g.: CDP, DMP...)
  • AI-based targeting
    (e.g.: content interest, engagement level...)
  • Advanced campaign triggers
  • Campaign priorization
  • Product recommendation API
  • Widget library for website engagement and e-commece
  • Dynamic widgets
    (e.g.: image auto optimization, social proof and emergency messaging)
  • Customizable widgets
  • Campaign scheduling
 

Release Management & Feature Experiments

  • Feature flags & toggles
  • User segmentation & targeting
  • Progressive deployment
  • Feature & server-side experiments
  • Automatic rollback
  • REST Decision API
  • SDKs (client & server-side)
  • Mobile SDKs (Android, iOS)
  • Experience continuity
  • Reports and dashboards
 

Enterprise grade & security features

  • Multi-factor authentication
  • Enterprise SSO (SAML, LDAP...)
  • User, role and access management
  • ITP 2.1/2.2 compliance
  • Cookie duration setup
  • Infrastructure SLA
 

Customer success

  • Online knowledge base
  • Ticketing system
  • Email & phone support
  • Support SLA​
  • Account manager
  • Dedicated consulting
  • Dedicated training
  • User certification

Contact sales for more pricing information.

What platforms does AB Tasty support?

AB Tasty is available for Web and SaaS .

Top AB Tasty Alternatives

ABlyft

ABlyft is an A/B testing platform for experts. All functions are especially designed for experienced users and agencies – rocket fast and ultra flexible. If you’re used to A/B testing in JavaScript and CSS, this is your tool!
πŸ‘ Most people think ABlyft is a good alternative to AB Tasty.

Optimizely

With Optimizely progressive delivery & experimentation platform, engineering, product and marketing teams ship high-quality code and experiences faster, with data-driven confidence in the results.

Commercial & Proprietary
πŸ‘ Most people think Optimizely is a good alternative to AB Tasty.

Convertize

Convertize Empowers Marketing and Product Teams to create Persuasive Customer Experience. Increase Engagement with Nudges. AB Test any content, Effortlessly
πŸ‘ Most people think Convertize is a good alternative to AB Tasty.

The software Matomo Matomo is removed from the Top AB Tasty Alternatives since you are comparing against it. If you are looking for more software, applications or projects similar to AB Tasty AB Tasty we recommend you to check out our full list containing 17 AB Tasty Alternatives.

AB Tasty Gallery

What is Matomo?

Matomo is the ethical alternative to Google Analytics that does not sacrifices user privacy. The web analytics platform provided by Matomo guarantees 100% data ownership and is provided as a free and open source self-hosted solution or a commercially managed service by Matomo itself.

How much does Matomo cost?

No pricing information available..

What platforms does Matomo support?

Matomo is available for Web , Self-Hosted and SaaS .

Top Matomo Alternatives

Fathom

A simple, light-weight, privacy-focused alternative to Google Analytics. With Fathom website owners can ethically track their users behaviour and make sound business decisions quickly. Fathom doesn’t collect any personal data and is fully GDPR and CCPA compliant, as the software does not use cookies to track user behaviour.

Commercial & Open Source
πŸ‘ Most people think Fathom is a good alternative to Matomo.

Plausible

A simple and privacy-conscious alaternative for Google Analytics. Plausible can be used to track website traffic while still respecting user privacy. The plausable tracking script is 45 times smaller than that of Google Analytics which provides faster load times for you users visiting the website. Plausible is also fully comliant with GDPR, CCPA and PECR as it does not use cookies for tracking website activity.

Commercial & Open Source
πŸ‘ Most people think Plausible is a good alternative to Matomo.

Kindmetrics

Kindmetrics is a strictly privacy-focused analytics tool to help you find referrers and measure good content quickly. A more excellent way to dig into your visitors without the visitors giving their data to big enterprises.

Commercial & Open Source
πŸ‘ Most people think Kindmetrics is a good alternative to Matomo.

The software AB Tasty AB Tasty is removed from the Top Matomo Alternatives since you are comparing against it. If you are looking for more software, applications or projects similar to Matomo Matomo we recommend you to check out our full list containing 7 Matomo Alternatives.

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