Fathom Fathom
vs
Google Analytics Google Analytics

This is a side by side comparison of Fathom and Google Analytics. Two products that are similar in nature, yet provide unique feature-sets that are worth taking in to account before making a purchasing decision or start using the software. This page can help you broadly analyze the products and weigh pros and cons against one another. Allowing you scrutinize peoples opinions about Fathom and Google Analytics, before making a decision if any of the products fit your use-case.

What is Fathom?

A simple, light-weight, privacy-focused alternative to Google Analytics. With Fathom website owners can ethically track their users behaviour and make sound business decisions quickly. Fathom doesn’t collect any personal data and is fully GDPR and CCPA compliant, as the software does not use cookies to track user behaviour.

How much does Fathom cost?

No pricing information available..

What platforms does Fathom support?

Fathom is available for Web and SaaS .

Top Fathom Pros & Cons

GDPR & CCPA compliant

Fathom does not use cookies for tracking, and is fully GDPR & CCPA compliant.

Millen
Millen
4 years, 5 months ago
Pro

Top Fathom Alternatives

Plausible

A simple and privacy-conscious alaternative for Google Analytics. Plausible can be used to track website traffic while still respecting user privacy. The plausable tracking script is 45 times smaller than that of Google Analytics which provides faster load times for you users visiting the website. Plausible is also fully comliant with GDPR, CCPA and PECR as it does not use cookies for tracking website activity.

Commercial & Open Source
👍 Most people think Plausible is a good alternative to Fathom.

Kindmetrics

Kindmetrics is a strictly privacy-focused analytics tool to help you find referrers and measure good content quickly. A more excellent way to dig into your visitors without the visitors giving their data to big enterprises.

Commercial & Open Source
👍 Most people think Kindmetrics is a good alternative to Fathom.

Matomo

Matomo is the ethical alternative to Google Analytics that does not sacrifices user privacy. The web analytics platform provided by Matomo guarantees 100% data ownership and is provided as a free and open source self-hosted solution or a commercially managed service by Matomo itself.

Free , Commercial & Open Source
👍 Most people think Matomo is a good alternative to Fathom.

The software Google Analytics Google Analytics is removed from the Top Fathom Alternatives since you are comparing against it. If you are looking for more software, applications or projects similar to Fathom Fathom we recommend you to check out our full list containing 7 Fathom Alternatives.

Fathom Gallery

What is Google Analytics?

Google Analytics is the world's leading analytics platform for web and application tracking. With Google Analytics, website and application owners can track user behaviour across their sites or applications, free of charge. Google Analytics provides valuable insight, like how long a visitor stays on page, what country it is from, what type of device it is using, and what links and pages the user it is interacting with. This data can then be used by domain owners and developers to improve content, navigation and structure of site to ultimately provide a better experience for the end user.

How much does Google Analytics cost?

Google Analytics provides a free service that is monetized with data.

What platforms does Google Analytics support?

Google Analytics is available for Web and SaaS .

Top Google Analytics Pros & Cons

The Standard of Web Analytics

Google Analytics is without a doubt the standard of web analytics. Most websites, blogs and web applications on the web use Google Analytics to gather site visits, page views, time on site and more. The services integrates with many third party providers which can be useful when monitoring your site for unique metrics only provided by third party tools.

Metaphase
Metaphase
2 years, 9 months ago
Pro

Top Google Analytics Alternatives

Microsoft Clarity

Microsoft Clarity is a free GDPR compliant analytics tool for websites and applications. With Microsoft Clarity you can get engagement metrics, website performance data and debugging information that gives you an idea of how to improve web pages and user experience. The privacy focused nature of Microsoft Clarity allows publisher to obtain actionable data without violating their visitors privacy.

 

Free & Proprietary
👍 Most people think Microsoft Clarity is a good alternative to Google Analytics.

Matomo

Matomo is the ethical alternative to Google Analytics that does not sacrifices user privacy. The web analytics platform provided by Matomo guarantees 100% data ownership and is provided as a free and open source self-hosted solution or a commercially managed service by Matomo itself.

Free , Commercial & Open Source
👍 Most people think Matomo is a good alternative to Google Analytics.

Plausible

A simple and privacy-conscious alaternative for Google Analytics. Plausible can be used to track website traffic while still respecting user privacy. The plausable tracking script is 45 times smaller than that of Google Analytics which provides faster load times for you users visiting the website. Plausible is also fully comliant with GDPR, CCPA and PECR as it does not use cookies for tracking website activity.

Commercial & Open Source
👍 Most people think Plausible is a good alternative to Google Analytics.

The software Fathom Fathom is removed from the Top Google Analytics Alternatives since you are comparing against it. If you are looking for more software, applications or projects similar to Google Analytics Google Analytics we recommend you to check out our full list containing 10 Google Analytics Alternatives.

Google Analytics Gallery