Microsoft Clarity Alternatives

Google Analytics is the world's leading analytics platform for web and application tracking. With Google Analytics, website and application owners can track user behaviour across their sites or applications, free of charge. Google Analytics provides valuable insight, like how long a visitor stays on page, what country it is from, what type of device it is using, and what links and pages the user it is interacting with. This data can then be used by domain owners and developers to improve content, navigation and structure of site to ultimately provide a better experience for the end user.

Yandex.Metrica is a free web analytics service provided by the Russian internet giant Yandex. With Yandex.Metrica administrators and web masters can monitor and track website traffic to gain valuble insight about user behaviour. This data can then be used to improve user experience, increase reach and grow your online business.

A simple and privacy-conscious alaternative for Google Analytics. Plausible can be used to track website traffic while still respecting user privacy. The plausable tracking script is 45 times smaller than that of Google Analytics which provides faster load times for you users visiting the website. Plausible is also fully comliant with GDPR, CCPA and PECR as it does not use cookies for tracking website activity.

Matomo is the ethical alternative to Google Analytics that does not sacrifices user privacy. The web analytics platform provided by Matomo guarantees 100% data ownership and is provided as a free and open source self-hosted solution or a commercially managed service by Matomo itself.

Mixpanel is a powerful self-serve product analytics platform that can help you convert, engage, and retain more users.

Kindmetrics is a strictly privacy-focused analytics tool to help you find referrers and measure good content quickly. A more excellent way to dig into your visitors without the visitors giving their data to big enterprises.

A simple, light-weight, privacy-focused alternative to Google Analytics. With Fathom website owners can ethically track their users behaviour and make sound business decisions quickly. Fathom doesn’t collect any personal data and is fully GDPR and CCPA compliant, as the software does not use cookies to track user behaviour.