Lookback

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Google Analytics

Hotjar is a powerful tool that reveals the online behavior and voice of your users. By combining both Analysis and Feedback tools, Hotjar gives you the big picture of how to improve your site's user experience and performance/conversion rates. Through heatmaps, session recordings, and surveys you can monitor user behavior and improve your site or application accordingly. With HotJar you can gain valuable insight that traditional web analytics tool are not capable of.

Crazy Egg is a website optimization tool that allow you to monitor your users with heatmaps, scrollmaps, click reports and A/B testing. With Crazy Egg you can know with certainty you picked the correct content placement, color, image, or copy. While heatmaps and session reccordings provide valuble insight into your users behaviour, allowing you to improve the architecture of your website to accomodate visitors better.

Lucky Orange is a web monitoring service that delivers beautiful heatmaps that show you how people read and interact with your site. You can segment heatmap data by location, browser, dates, mobile users, and more. With Lucky Orange you can improve the way people interact with your website or web application by monitoring user behaviour and make changes to your product accordingly.

Microsoft Clarity is a free GDPR compliant analytics tool for websites and applications. With Microsoft Clarity you can get engagement metrics, website performance data and debugging information that gives you an idea of how to improve web pages and user experience. The privacy focused nature of Microsoft Clarity allows publisher to obtain actionable data without violating their visitors privacy.

Matomo is the ethical alternative to Google Analytics that does not sacrifices user privacy. The web analytics platform provided by Matomo guarantees 100% data ownership and is provided as a free and open source self-hosted solution or a commercially managed service by Matomo itself.

A simple and privacy-conscious alaternative for Google Analytics. Plausible can be used to track website traffic while still respecting user privacy. The plausable tracking script is 45 times smaller than that of Google Analytics which provides faster load times for you users visiting the website. Plausible is also fully comliant with GDPR, CCPA and PECR as it does not use cookies for tracking website activity.