Google Analytics
vs
Matomo
Google Analytics
Matomo
What is Google Analytics?
Google Analytics is the world's leading analytics platform for web and application tracking. With Google Analytics, website and application owners can track user behaviour across their sites or applications, free of charge. Google Analytics provides valuable insight, like how long a visitor stays on page, what country it is from, what type of device it is using, and what links and pages the user it is interacting with. This data can then be used by domain owners and developers to improve content, navigation and structure of site to ultimately provide a better experience for the end user.
How much does Google Analytics cost?
Google Analytics provides a free service that is monetized with data.
What platforms does Google Analytics support?
Top Google Analytics Pros & Cons
The Standard of Web Analytics
Google Analytics is without a doubt the standard of web analytics. Most websites, blogs and web applications on the web use Google Analytics to gather site visits, page views, time on site and more. The services integrates with many third party providers which can be useful when monitoring your site for unique metrics only provided by third party tools.
Top Google Analytics Alternatives
Microsoft Clarity
Microsoft Clarity is a free GDPR compliant analytics tool for websites and applications. With Microsoft Clarity you can get engagement metrics, website performance data and debugging information that gives you an idea of how to improve web pages and user experience. The privacy focused nature of Microsoft Clarity allows publisher to obtain actionable data without violating their visitors privacy.
Plausible
A simple and privacy-conscious alaternative for Google Analytics. Plausible can be used to track website traffic while still respecting user privacy. The plausable tracking script is 45 times smaller than that of Google Analytics which provides faster load times for you users visiting the website. Plausible is also fully comliant with GDPR, CCPA and PECR as it does not use cookies for tracking website activity.
Yandex.Metrica
Yandex.Metrica is a free web analytics service provided by the Russian internet giant Yandex. With Yandex.Metrica administrators and web masters can monitor and track website traffic to gain valuble insight about user behaviour. This data can then be used to improve user experience, increase reach and grow your online business.
The software
Matomo
is removed from the Top Google Analytics Alternatives since you are comparing against it.
If you are looking for more software, applications or projects similar to
Google Analytics
we recommend you to check out our full list containing 10 Google Analytics Alternatives.
Google Analytics Gallery
What is Matomo?
Matomo is the ethical alternative to Google Analytics that does not sacrifices user privacy. The web analytics platform provided by Matomo guarantees 100% data ownership and is provided as a free and open source self-hosted solution or a commercially managed service by Matomo itself.
How much does Matomo cost?
No pricing information available..
What platforms does Matomo support?
Top Matomo Alternatives
Fathom
A simple, light-weight, privacy-focused alternative to Google Analytics. With Fathom website owners can ethically track their users behaviour and make sound business decisions quickly. Fathom doesn’t collect any personal data and is fully GDPR and CCPA compliant, as the software does not use cookies to track user behaviour.
Plausible
A simple and privacy-conscious alaternative for Google Analytics. Plausible can be used to track website traffic while still respecting user privacy. The plausable tracking script is 45 times smaller than that of Google Analytics which provides faster load times for you users visiting the website. Plausible is also fully comliant with GDPR, CCPA and PECR as it does not use cookies for tracking website activity.
Kindmetrics
Kindmetrics is a strictly privacy-focused analytics tool to help you find referrers and measure good content quickly. A more excellent way to dig into your visitors without the visitors giving their data to big enterprises.
The software
Google Analytics
is removed from the Top Matomo Alternatives since you are comparing against it.
If you are looking for more software, applications or projects similar to
Matomo
we recommend you to check out our full list containing 7 Matomo Alternatives.