Adobe Analytics Alternatives

Adobe Analytics Alternatives

Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence. With Adobe Analytics you can gain valuable insight on how users behave and use on your platform.. read more.

According to people there are many software similar to it, and the best alternative to Adobe Analytics is Plausible which is both commercial and open source. Other highly recommended applications include Fathom (Commercial) , Kindmetrics (Commercial) and Microsoft Clarity (Free).
In total people have suggested 16 alternatives to Adobe Analytics that share similarities by use case and feature set.


A simple and privacy-conscious alaternative for Google Analytics. Plausible can be used to track website traffic while still respecting user privacy. The plausable tracking script is 45 times smaller than that of Google Analytics which provides faster load times for you users visiting the website. Plausible is also fully comliant with GDPR, CCPA and PECR as it does not use cookies for tracking website activity.

Commercial & Open Source
👍 Most people think Plausible is a good alternative to Adobe Analytics.


A simple, light-weight, privacy-focused alternative to Google Analytics. With Fathom website owners can ethically track their users behaviour and make sound business decisions quickly. Fathom doesn’t collect any personal data and is fully GDPR and CCPA compliant, as the software does not use cookies to track user behaviour.

Commercial & Open Source
👍 Most people think Fathom is a good alternative to Adobe Analytics.


Kindmetrics is a strictly privacy-focused analytics tool to help you find referrers and measure good content quickly. A more excellent way to dig into your visitors without the visitors giving their data to big enterprises.

Commercial & Open Source
👍 Most people think Kindmetrics is a good alternative to Adobe Analytics.

Microsoft Clarity

Microsoft Clarity is a free GDPR compliant analytics tool for websites and applications. With Microsoft Clarity you can get engagement metrics, website performance data and debugging information that gives you an idea of how to improve web pages and user experience. The privacy focused nature of Microsoft Clarity allows publisher to obtain actionable data without violating their visitors privacy.


Free & Proprietary
👍 Most people think Microsoft Clarity is a good alternative to Adobe Analytics.

Google Analytics

Google Analytics is the world's leading analytics platform for web and application tracking. With Google Analytics, website and application owners can track user behaviour across their sites or applications, free of charge. Google Analytics provides valuable insight, like how long a visitor stays on page, what country it is from, what type of device it is using, and what links and pages the user it is interacting with. This data can then be used by domain owners and developers to improve content, navigation and structure of site to ultimately provide a better experience for the end user.

Free & Proprietary
👍 Most people think Google Analytics is a good alternative to Adobe Analytics.


Matomo is the ethical alternative to Google Analytics that does not sacrifices user privacy. The web analytics platform provided by Matomo guarantees 100% data ownership and is provided as a free and open source self-hosted solution or a commercially managed service by Matomo itself.

Free , Commercial & Open Source
👍 Most people think Matomo is a good alternative to Adobe Analytics.


Improve digital customer experience and increase conversion rates with our suite of website heatmaps, conversion funnels, session playback and form analytics.


Panelbear is a web performance and traffic insights tool. With Panelbear you can get the insights you need without compromising privacy of visitors and users. Panelbear provides tools for web analytics, performance monitoring and traffic spike alerts, all managed with a cookie-free analytics technology.

Freemium & Proprietary


Piwik is the leading open-source analytics platform that gives you more than just powerful analytics:


Yandex.Metrica is a free web analytics service provided by the Russian internet giant Yandex. With Yandex.Metrica administrators and web masters can monitor and track website traffic to gain valuble insight about user behaviour. This data can then be used to improve user experience, increase reach and grow your online business.

Free & Proprietary

Site Analyzer

The all-in-one SEO optimizer tool, Site Analyzer allows you to analyze key website and search engine metrics under one unified platform. Site Analyzer provides tools for rank tracking, crawl, backlinks, page analysis and keyword research. With the rank tracking tool you can monitor your website rankings for the first 100 results of each search term. The crawler allows you to check broken links, indexation issues and duplicate website content. While the page analysis tool got you covered when it comes to on-page and technical SEO.

Commercial & Proprietary


Analytics for web and iOS. Heap automatically captures every user action in your app and lets you measure it all. Clicks, taps, swipes, form submissions, page views, and more.

Freemium & Proprietary

How Are These Adobe Analytics Alternatives Generated?

Information found on this page is crowd-sourced by the community and contains the most agreed upon Adobe Analytics alternatives. You can use this information to find similar software to Adobe Analytics for specific platforms with various pricing options and licenses. Anyone that have previously used Adobe Analytics can suggest alternatives, vote on the accuracy of other users claims, and help more people in the process of doing so.

This page was last updated on Sun 23 Jan 2022 (3 weeks, 1 day ago).