AB Tasty
vs
Google Analytics
AB Tasty
Google Analytics
What is AB Tasty?
AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing. With AB Tasty you can build end-to-end experiences that drive growth across all digital channels. Marketing, product and engineering teams work together to deliver seamless user experiences with AB Tasty.
How much does AB Tasty cost?
Experimentation
- A/B/n testing
- Split URL testing
- Multivariate testing
- Predictive testing
- WYSIWYG editor
- Code editor
- Unlimited variations
- Traffic allocation (percentage)
- Dynamic allocation of traffic (multi-armed bandits)
- Single Page App support (SPA)
- QA testing mode
- Reports and dashboards
- Stat Engine (Bayesian statistics)
- Real-time results
- Multiple goals
- URL goals
- Engagement goals (e.g.: bounce...)
- Transactional goals (e.g.: revenue...)
- Custom goals (e.g.: events, clicks...)
- Cross domain tracking
- Data filtering & segmentation
- Analytic connectors
(e.g.: Google Analytics, Adobe Analytics...)
Personalization
- Segment builder
- Standard targeting
(e.g.: referrer, cookie, location, device...) - E-commerce segmentation
(RFM based criteria) - Data layer segmentation
- Third party user segments
(e.g.: CDP, DMP...) - AI-based targeting
(e.g.: content interest, engagement level...)
- Advanced campaign triggers
- Campaign priorization
- Product recommendation API
- Widget library for website engagement and e-commece
- Dynamic widgets
(e.g.: image auto optimization, social proof and emergency messaging) - Customizable widgets
- Campaign scheduling
Release Management & Feature Experiments
- Feature flags & toggles
- User segmentation & targeting
- Progressive deployment
- Feature & server-side experiments
- Automatic rollback
- REST Decision API
- SDKs (client & server-side)
- Mobile SDKs (Android, iOS)
- Experience continuity
- Reports and dashboards
Enterprise grade & security features
- Multi-factor authentication
- Enterprise SSO (SAML, LDAP...)
- User, role and access management
- ITP 2.1/2.2 compliance
- Cookie duration setup
- Infrastructure SLA
Customer success
- Online knowledge base
- Ticketing system
- Email & phone support
- Support SLA
- Account manager
- Dedicated consulting
- Dedicated training
- User certification
Contact sales for more pricing information.
What platforms does AB Tasty support?
Top AB Tasty Alternatives
ABlyft
Optimizely
With Optimizely progressive delivery & experimentation platform, engineering, product and marketing teams ship high-quality code and experiences faster, with data-driven confidence in the results.
Convertize
The software
Google Analytics
is removed from the Top AB Tasty Alternatives since you are comparing against it.
If you are looking for more software, applications or projects similar to
AB Tasty
we recommend you to check out our full list containing 17 AB Tasty Alternatives.
AB Tasty Gallery
What is Google Analytics?
Google Analytics is the world's leading analytics platform for web and application tracking. With Google Analytics, website and application owners can track user behaviour across their sites or applications, free of charge. Google Analytics provides valuable insight, like how long a visitor stays on page, what country it is from, what type of device it is using, and what links and pages the user it is interacting with. This data can then be used by domain owners and developers to improve content, navigation and structure of site to ultimately provide a better experience for the end user.
How much does Google Analytics cost?
Google Analytics provides a free service that is monetized with data.
What platforms does Google Analytics support?
Top Google Analytics Pros & Cons
The Standard of Web Analytics
Google Analytics is without a doubt the standard of web analytics. Most websites, blogs and web applications on the web use Google Analytics to gather site visits, page views, time on site and more. The services integrates with many third party providers which can be useful when monitoring your site for unique metrics only provided by third party tools.
Top Google Analytics Alternatives
Microsoft Clarity
Microsoft Clarity is a free GDPR compliant analytics tool for websites and applications. With Microsoft Clarity you can get engagement metrics, website performance data and debugging information that gives you an idea of how to improve web pages and user experience. The privacy focused nature of Microsoft Clarity allows publisher to obtain actionable data without violating their visitors privacy.
Matomo
Matomo is the ethical alternative to Google Analytics that does not sacrifices user privacy. The web analytics platform provided by Matomo guarantees 100% data ownership and is provided as a free and open source self-hosted solution or a commercially managed service by Matomo itself.
Plausible
A simple and privacy-conscious alaternative for Google Analytics. Plausible can be used to track website traffic while still respecting user privacy. The plausable tracking script is 45 times smaller than that of Google Analytics which provides faster load times for you users visiting the website. Plausible is also fully comliant with GDPR, CCPA and PECR as it does not use cookies for tracking website activity.
The software
AB Tasty
is removed from the Top Google Analytics Alternatives since you are comparing against it.
If you are looking for more software, applications or projects similar to
Google Analytics
we recommend you to check out our full list containing 10 Google Analytics Alternatives.